Diamondback bicycles started life in Camarillo, California in 1978 as a radical new BMX brand and it wasn't long before the brand expanded into the brave new world of moutain biking. Since that time hundreds of riders have successfully competed under the sponsorship of Diamondback, eitheras BMX riders or as mountain bikers folowing the creation of the famous Diamondback racing (DBR) team in 1993. In the late 1970's and early 80's Sandy Finkelman of Wheels n' Things was taken on to led the Diamondback BMX race team and product development division. Under his leadership 'Scary' Harry Leary and Eddy King won many of the top US BMX races in the 1980s and helped develop new models that had unique features like the Turbo dropout and Diamond gusset. With the success of the race team Diamondback took to the screen with the release of BMX Bandits in 1983 which featured one of the characters riding a Diamondback Senior Pro bike. Also 1983 saw the introduction of the Viper model, a name that has been in the Diamondback BMX line up for over three decades. Today Diamondback has a renewed focus on dirt and street BMX styles with riders from the UK, Europe and USA competing in major events such as the X Games and Dew Tour.