This is the time of the highlights in the cycle season. We see amazing performances of cyclists both national and international. Pro cyclists that show a healthy respect for each other and ride for individual and team achievements. What a Summer it is - it stimulates us all to get out more on our bikes and find our trail…! Inspiring and uplifting. However in the meantime on-line monolith discounters aim to capitalise with endless "sales" to buy stuff to improve your performance. Social media telling you about one Sale after another. Their pleas aim to make you part with your money. Companies similar to Mirlen, Trets, Sikma, Wanstinley etc, etc deep discount slow selling stock.Offers till you are sick and tired of them. It is however also a downward spiral for our hobby and industry. One remembers the perceptive words of a CEO several years ago : “we loose money selling things cheap to get market share - therefor we sell lots”. Exactly - it makes no sense however that is what is happening. And what about the role of independent cycle service centres? How should they respond? Well thanks to continued customer support they are able to survive because they have what the monoliths can't offer. Firstly local friendly but professional service, secondly responsive buying to meet your needs, thirdly constant great value and loyalty schemes, fourthly quality handpicked brands, fifthly contributing to your local community and economy. So your choices and your support confirms and secure local service centres are there just when you need them. Locally. No need to be sick and tired. Enjoy the ride. Thank you.